Friday, September 25, 2015

~ fire and ice ~

As anyone who knows me well (or has seen the inside of my bathroom cabinet) will tell you, I have a bit of an obsession with  lipstick.  This would also be apparent if you took a peek inside of my purse, inside of my car, or inside of my bedroom.  I don't pretend to have a grasp on this obsession, and I frequently tell myself "it's not a problem unless you dream about Revlon," but let's call a spade a spade: I know my lipstick.

Coralberry, cherries in the snow, siren, etc., etc., so on and so forth.  Reds, pinks, oranges, orangey-reds, reddish-oranges, orangey-pinks, pinkish-oranges.  Each is totally different, and yes, totally necessary.  But my most-used and most-loved is Revlon's Fire and Ice.

The name really says it all - a name created by Bea Castle and Kay Daly.  A passionate, bright red shade with just a hint of orange.  Creamy and comfortable, and perfect for a night out or a quick trip to the grocery store. 
I lucked out a few years ago and managed to buy this shade in the sleek tube (a limited edition), seen above.  I've been hooked every since. 

The history of Fire and Ice is just as deep as the shade.  Two years before the introduction of Fire and Ice, Revlon introduced Where's the Fire to the public.  This shade was popular in its own right, but never reached the heights that Fire and Ice did.  Following its release in 1952 with the two page spread featuring Dorian Leigh seen above, Revlon saw 9,000 window displays dedicated to their newest shade, nationwide Fire and Ice beauty contests, and countless mentions in radio shows, television shows, and in the press.  American women were finally being given a shade of lipstick that wasn't submissive, tame, or easily ignorable.  The Fire and Ice woman was bold, elegant, glamorous, and not the least bit afraid of color.  As one ad stated "What is the American girl made of? Sugar and spice and everything nice? Not since the days of the Gibson Girl! There's a new American beauty . . . she's tease and temptress, siren and gamin, dynamic and demure. Men find her slightly, delightfully baffling. Sometimes a little maddening. Yet they admit she's easily the most exciting woman in the world! She's the 1952 American beauty, with a foolproof formula for melting a male! She's the 'Fire and Ice' girl. (Are You?)"

In a time when all eyes were on European beauty and fashion, Revlon wanted a shade that showed the world that American women had the same amount of sex-appeal and passion as the French and the Italian.  If a woman had any doubt about choosing such a daring shade, Revlon's quiz could help them decide.

Have you ever danced with your shoes off?
Did you ever wish on a new moon?
Do you blush when you find yourself flirting?
When a recipe calls for one dash of bitters, do you think it's better with two?

Do you secretly hope the next man you meet will be a psychiatrist?
Do you sometimes feel that other women resent you?
Have you ever wanted to wear an ankle bracelet?
Do sables excite you, even on other women?
Do you love to look up at a man?
Do you face crowded parties with panic -- then wind up having a wonderful time?
Does gypsy music make you sad?
Do you think any man really understands you?Would you streak your hair with platinum without consulting your husband?
If tourist flights were running, would you take a trip to Mars?
Do you close your eyes when you're kissed?

So, how do you fare?


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